Hi, I'm Alex

Where it started

I didn't plan to build an automation business. I started tinkering with n8n and AI tools out of genuine curiosity — I wanted to see how far I could push them. The first time I connected a form to an email to a calendar and watched the whole thing run on its own, I was hooked. It felt like writing a small piece of software that solved a real problem, but without needing to be a developer.

Seeing the gap

The more I built, the more I noticed how many small business owners were drowning in the same repetitive work — chasing quotes, missing calls, sending the same emails, manually booking jobs. None of it was skilled work. All of it was stealing time from the actual business. And almost none of them knew it could be fixed with a relatively simple automation.

I started helping a few businesses on the side. The results were immediate. One plumber recovered three jobs in his first week just from automated quote follow-ups. Another stopped missing after-hours calls entirely. These weren't complex systems — they were simple, well-built automations that just ran.

Why I started The AI Income Project

I called it The AI Income Project because that's exactly what it is — a project focused on using AI to increase income. Not just save time (though that matters), but directly increase what a business earns. A recovered call is a recovered job. A chased quote is a won job. An automated follow-up is revenue that would have been left on the table.

I decided to go all-in on plumbing businesses first. Not because I don't think automation works elsewhere — it does — but because I wanted to go deep rather than wide. Build a proper understanding of how a plumbing business actually works, what the real pain points are, and build systems that are genuinely tailored rather than generic.

How I work

I'm selective about who I work with. Not because I'm trying to be exclusive, but because I'd rather deliver properly for a handful of businesses than spread thin across dozens. Every client gets my full attention. Every build is tested properly. Every handover includes proper documentation and support — not just a workflow dumped on you with no explanation.

I back everything with a guarantee: if the automation doesn't save you the hours we agreed on within 30 days, you get your money back. I can only offer that because I'm confident in what I build.

What's next

Right now I'm focused entirely on plumbing businesses. Once I've built the right depth of expertise there and have a proven system, I'll open up to other trades. If you're not a plumber but you've found your way here — keep an eye out. It won't be long.